A field guide to reading a city through its signage

Hand-painted shopfronts, neon remnants and municipal wayfinding each tell a different story about who a street was built for.

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Stacked neon signs in Chinese and English over a busy street at night
Photo: See-ming Lee / Wikimedia Commons, CC BY-SA 2.0

Signage is the most public form of graphic design. It has to be legible at speed, survive weather and communicate with people who never asked to read it.

Look up, then look closer

Walking a single street slowly reveals layers: official wayfinding with strict typography, older shop signs painted by hand, and temporary notices taped to doors.

A street's typography is a timeline if you know how to read it.

From our Design desk
A red and green neon sign reading Central Restaurant against a dark facade
Neon lettering was drawn by hand before it was bent into glass. Photo: Mitch Altman / Wikimedia Commons, CC BY-SA 2.0

None of these layers is more authentic than the others. Together they are a record of how a neighbourhood has changed, and who has had a say in that change.